Launch Already

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When in the process of creating a new business. Do not be held back by the need for perfection.
Sometimes we get trapped by the need to make everything just perfect before placing our products and services in front of the consumer.
I’m guilty of this as well! Pushing your Launch months ahead to get your system or product just right, can cause a delay and ultimately be the death of your business.

In product development, there is something we term MVP which is your Minimum Viable Product…
Putting out your MVP is less expensive, reduces your risks in case the product fails, and cuts down on time.
I understand the need to get your Branding just right, your website fully optimized, and your packaging just perfect. However, don’t waste time worrying about those things. Start your business and build up as it grows.



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