2020 Incredible Women, Entreprenuership

Alice Dartnell Life Coach & Trainer – What’s Going On Inside Your Head?

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Meet the spunky, and effervescent entrepreneur, Alice Dartnell and how she uses her life experiences to help encourage and coach others on living their best lives.

What or who inspired you to start your business

Since I was a teenager, I always knew I wanted to have my own business. I can’t pinpoint what it was, but I just knew. My plan was to go to university, get a good job and have a successful career until 35, and then start my businesses. I think I had this notion that you had to have qualifications and a good career before you ventured into business. We all know that is not true though, but that is what I thought at 15. However, despite my immaculately well laid out plan, things didn’t work out that way anyway! After losing my job at the end of 2018 (I was 32), I thought why am I waiting until 35? Do it now!

Whilst I always knew my business would be about helping people, it wasn’t until 2016 that I knew what my main business would be.. I went to a two-day coaching introduction course and instantly things clicked – this was it! A business where I would help people, and it turned out I was naturally really good at coaching. Since then I have continued my training  and in 2019, I set up my own coaching business. 

I will explain later where the passion for helping others came from, but essentially is was because of my past battles and experiences.

What habits help make you successful

Habits make success! I truly believe it doesn’t matter on your background, education, bank loan or how motivated you are, what success boils down to is simple habits. Whether your goal is to be more productive, get healthy or start a business, it all boils down to your daily habits! Small simple things you do that seem inconsequential at the time, but they are either going to take you one step closer or one step further away from your desires.

My success habits personally are:

  • Forward planning and diarising my to-do tasks otherwise they never get done. You have to block out time to get stuff done!
  • Making my health and fitness a priority. Without that, you can’t be successful – you won’t have the energy! I make sure I exercise 4 times a week, don’t eat processed ready meals and meditate every day.
  • Constantly looking for the learning in whatever I do. That way, whether it goes right or wrong, I know I am learning from it. This helps me progress and detach from any outcomes that weren’t what I was hoping for!

 What was unexpected when you started your business?

Everyone says how hard, time consuming and bank-draining starting a business is, and they are not wrong. But what most people fail to share is what goes on inside your head! I call this the “mind f**k”. Brash I know, but that is what I felt – sure I can learn new skills for my business but what really caught off guard was all the internal chatter in my head. The unconfident voice popping up saying “you sure you should be doing this?”, “what are you playing at, little old you can’t pull this business thing off etc.

When I was younger, confidence and self-worth didn’t come naturally to me – I was severely depressed, used to self-harm and suffered an eating disorder for 9 years. I have really had to learn to become confident, happy, and believe in me.

Having also gone through experiences that have really toughened me up and improved my resilience, I really thought I had a rock-solid mindset – so having these doubts and wobbles of self-belief and negative self-talk really took me surprise! This has just taught me even more about the power of the mindset and being confident. I understand how crucial it is for empowering to become you want, do what you believe and live a designed life!

What does it mean to live a designed life?

For me, having a designed life is about living with purpose, doing the things that make you happy/fulfilled and reaching your potential. Too many of us live a life we think we should live, or one that we think is expected of. But conventional doesn’t always mean right! A lot of people aren’t happy and feel stuck on the hamster’s wheel.

Personally, my designed life is about adding value to others, having fun and always learning. Those are my driving factors in life! If an action or activity doesn’t fall into those three, then I don’t want to do it!

These days I love to fill my designed life with serving others through my coaching business and my side business with Arbonne, useful content, training and workshops, travelling, being creative, keeping fit, trying new things, enjoying the small things in life etc.

What life lessons shaped you? How have they impacted on your life or business?

When I was younger, because of my depression, eating disorder and relationship issues with my mum, I lost so much time being sad, hating the world (and me) and crying myself to sleep. I would spend hours obsessing and crying, blaming others, and constantly anxious. I was in ‘victim mode’, telling myself “things would be better if…”

I used to be filled with regret and “my life would be OK if only…” but then it started to dawn on me… This is time I will never get back, BUT I can use it to make the rest of my life amazing.

My experiences over that decade or so massively impact me today, but in positive ways now rather than as low points or regrets. It has made me so happy and grateful for life as I can now appreciate how good it can be, and also that I am 100% in control. Whatever happens to me, I am not a victim unless I chose to be. . It made me want to reach my potential and with that, help others too. This is where my passion for coaching comes from. I KNOW we all have it within us to reach our potential, but we often hold ourselves back. My mission is to help others reach their potential, reach their version of success and live the life they want!

Sometimes when I am feeling down I look back on that period of my life with remorse but then I realise it has gotten me to where I am today and what I am doing in my business now!

What is your super power/ how do you use it

When I was younger, I was that annoying kid in school that teachers hated because I would always ask “why”. I questioned everything! I had this incessant need to know the why behind everything, rather than just the how or what.

Whilst this probably made parenting me difficult, it has made me an excellent coach! My ability to question things has allowed me to help my clients see things differently – we question their status quo and ‘personal stories’, so we can re-frame situations, they have more control and are empowered to make change.

This has also massively helped me see things from other people’s perspectives – a “what would I feel if I was in their shoes” mentality is a great superpower to have too!

About Alice…

Hi, I am Alice.

I empower people to reach their potential, creating long-lasting change and transformation.  I am a trained life and success coach. I offer private 1-2-1 coaching sessions, host events, blog and support corporate organisations wanting to improve workplace well-being and productivity with personal development training.

My passion to help others comes from the observation that life can be amazing but too many of us are not reaching our potential and living the life we want to live, whether that is in our careers, business, health, wellness, personal goals, etc. I know this from experience too as I was one of those people! Setbacks such as depression, an eating disorder and self-worth issues held me back for a long time.

So, I am on a mission to help people reach their potential and reach success whatever that looks like for them.

I specialise in empowering people in:

  • Overcoming their own limitations, fears and hurdles
  • Time management and productivity
  • Goal setting and planning
  • Forming positive habits
  • Improving confidence and self-belief
  • Developing a Success Mindset

The outcomes of working with me include gaining a sense of control and clarity, creating a new perspective and reframing issues, self-discovery, able to make decisions, getting unstuck and creating lifelong transformations. As a neuro-science geek I love helping clients understand what makes them tick and why their “brain is not their friend” as I always say. When I am not helping others, my passions are travelling, learning languages, baking, fitness, reading and art.








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