Designed life caught up with Kyshira S. Moffett MBA, the founder and Chief Bombshell Officer of The KSM Group. She is a global brand strategist with expertise in digital engagement. She is also the founder of Life of a Bombshell Cosmetics and author of Bombshell of All Trades. She is a woman living an authentically designed life filled with passion and with strategy.
What habits and mindsets helped make you successful?
Learning to discipline myself early on was key. I learned to do what I had to do, not what I felt like doing. Accomplishing your goals is not an easy process, especially if they relate to advancing your life forward. Establishing firm time management processes and systems for my business were key to my growth.
How did you distinguish yourself from your competitors?
My brand is rooted in my personality. Sure there are tons of brand strategist and bloggers out there but I believe I was uniquely made from God and I allowed the traits I was given to shine through. I provide serious content but it’s dressed up in pink font, italic letters, and fun photos. I’ve never believed that business has to be boring. Those who have followed me from day one can attest that my personality shines through.What was your biggest mistake?
What was your biggest mistake?
Waiting too long to move. I sat on so many ideas out of fear and watched so many others propel themselves to success by simply trying. Too often we get paralyzed by fear not realizing that that failure is apart of the process.
How do you learn from failure or setbacks?
I look to evaluate the situation. What went wrong? What went right? What was beyond my control? Could I have prevented something from happening? This actually shifted how I set goals. I now try to anticipate challenges and constraints before they occur.
What are the most crucial things you have done to grow your business?
The single most crucial thing I’ve done is remain consistent. Truthfully I wasn’t very consistent early on. But I noticed the results once I shifted my routine. Everyone starts off strong but that doesn’t last very long. Slow and steady win the race. I’ve been consistently present for my audience for nearly 4 years now. That earns a different level of trust.
What three pieces of advice would you offer entrepreneurs starting out today?
1) Identify your unique value proposition early on
2) Save your personal money and then invest it in your business
3) Don’t let fear hold you back.
What plans do you have for expansion?
I recently launched Life of a Bombshell Cosmetics, a luxury online cosmetics business. I’ve been planning for this for over a year and I am so excited that is finally here. I want to grow this business to become a global entity. I also want to expand my professional speaking. In 2015, I had 15 national engagements and I hope to expand that. I love speaking at workshops and conferences and I want to seek more of those opportunities. Lastly, I’ve always wanted to be an author. I am excited to share that my first book Bombshell of All Trades is now available for pre-sale and will officially be available on June 12th. You can find it at thisishermovement.com/bombshellofalltrades and on Amazon.
How has being an entrepreneur affected your family life?
It hasn’t much actually. I am not married and I don’t have children. My parents and remainder of the family live in a different state but they are supportive.
What motivates you?
To be honest, being sick and tired of my circumstances. I want more for myself so I’m going out to get it.
What makes you happy?
Helping other people follow their passions. Nothing will ever replace the 1:1 client experience for me. The feeling of helping someone walk in their purpose is invaluable.
What sacrifices have you had to make to be a successful entrepreneur?
Time, money, relationships, sleep, you name it.
How do you define success? Success is personal for everyone. For
Success is personal for everyone. For me, it’s about impact and change. Everything that I do, I want it to have an impact. Even the cosmetics line. For many women, makeup has an emotional impact. It can brighten your day and add pep to your step. I want to continue to create products and experiences that people will remember.
How do you live an authentic life?
I stay prayed up and trust God to guide me.
What does living a Designed Life mean to you?
It means being intentional about the decisions I make, maximizing opportunities in front of me and letting my bombshell light shine.
Kyshira S. Moffett MBA, is the founder and Chief Bombshell Officer of The KSM Group. She is a global brand strategist with expertise in digital engagement. She is also the founder of Life of a Bombshell Cosmetics and author of Bombshell of All Trades. You can learn more about her full book of brands here. Kyshira has previous experience as an HR Professional within the financial services industry and higher education. Kyshira is a proud graduate of Hampton University. During her tenure at Hampton, Kyshira garnered six different corporate internships with companies such as PricewaterhouseCoopers, Morgan Stanley, and PNC Financial Services Group. She was also selected from an exclusive pool for an 18-month fellowship with Management Leadership for Tomorrow (MLT) where she enhanced her business acumen and participated in seminars with corporate executives. Additionally while at Hampton, Kyshira joined Zeta Phi Beta Sorority, Inc. where she honed her leadership skills and learned the value of sisterhood and volunteerism.
Currently Kyshira is very active within the Greater Pittsburgh community. She was elected president of the Urban League Young Professionals of Greater Pittsburgh in 2015. In January 2017, she was elected president of the National Black MBA Association, Pittsburgh Chapter. Kyshira is an alum of the Coro Pittsburgh Women in Leadership Program and New Leaders Council Pittsburgh. Kyshira was named a 2014 Western Pennsylvania Rising Star by Get Involved, Inc. In 2015, she was featured in the inaugural edition of Who’s Who of Black Pittsburgh as well as named one of the top 20 career bloggers of 2015 and in 2016, was named one of Pittsburgh’s Fab40.